Pro Bono Work

Gramercy Communications is dedicated to giving back to the community, and that giving comes in various forms, including dedicating our public relations and marketing expertise. We have an interest in organizations that assist disadvantaged youth.

Below is a feature article that we helped to secure for the Frank Iovieno Caring for Children Foundation.

Should CEOs Blog?

“Should CEOs blog?” by Tom Nardacci

I was at a PRSA event and a colleague asked me if I thought CEOs should blog? This is a topic that has been debated and discussed for several years now and there is no shortage of opinions on the topic.

Yes, CEOs should blog if their blogging is strategic and it helps them to communicate to their target audiences. Blogs can be very effective. You should determine, however, if it is worth the effort and the CEOs time commitment based on the company’s needs and the audience you are trying to reach.

Involvement of your public relations department should be a must.