Boys & Girls Clubs of Albany - It Just Takes One Campaign

Every child who comes to the Boys & Girls Clubs of Albany is unique. Each ONE has a different need. ONE may need an encouraging word to build confidence. ONE may need a healthy meal. It is the job and mission of the Club to direct these youth in a caring, positive way. They do this ONE child at a time.

I am asking for your assistance to help the Club meet the unique needs of all 2,500 young people they serve directly. The 2006 “IT JUST TAKES ONE” campaign is an opportunity for you to connect directly to the children of our community who need your help the most.

In addition to volunteering my time as a member of the Club’s Board of Directors, I have committed to secure donations of $25, $50 or $100 from my family, friends and colleagues.

“IT JUST TAKES ONE” moment of your time to make an online donation at the Club’s secure website: www.bgcalbany.com (click on "Make On-line Donation" in the left column)

Thank you,
Tom

Tom Nardacci
Board Member
Boys & Girls Clubs of Albany


* Your contribution is tax deductible

Nike Jordan Ad Reaches Its Target Audience

“Nike Jordan Ad Reaches Its Target Audience” by Tom Nardacci

Nike recently launched a new ad that features high school and middle school basketball players making individual plays. As I watched, the highlight reel seemed very familiar, and I was certain that I had seen this before.

One great way for ads to reach a target audience is through “shared experiences.” These ads cut through the clutter (caused by the overload of communications in our life) by jogging our memory and connecting to us through our commonalities.

The end of the Nike commercial shows Michael Jordan leaning against a playground fence smiling. It then clicked for me. The moves were re-creations of Jordan’s most famous highlights – his “rock the cradle” dunk for his first slam dunk contest title; jumping in the air to celebrate beating the Cavaliers with a buzzer beater in the playoffs; taking off from the foul line to win another slam dunk contest; shrugging to NBC announcers because he simply couldn’t miss during another playoff game.

The ad speaks to the generation of sports fans that grew up watching Jordan, and the generation that saw these highlights dozens of times in other commercials, on newscasts, or in Jordan’s various biographical videos.

Hats off to Nike on another great ad, and for reaching out to a slightly older generation who have lost a step or two on the court.