Friday, April 17, 2009

New Website Coming

Our main website,, is shut down for maintenance.

It's been 4 years since we first launched, and I thought it was a good time to give the site a fresh look and bring in some new features. The old site was a basic storefront and the new site will have some more interactivity and a fresher design.

Last year, we moved into our new offices located in Downtown Albany, NY.

Tuesday, April 07, 2009

40 Under Forty

There is a common and tired cliche PR firm's use to describe their own lack of PR: "The cobbler's children have no shoes." That happens here too, but sometimes we have news worth promoting. Last year, winning an PRSA Empire Award for a client was one of those times.

Last month, I was honored to be named "40 Under Forty" by The Business Review. I am very grateful for this designation, and am excited at the exposure that this distinction means for Gramercy Communications.

Below is the release we distributed regarding this honor:

Tom Nardacci, Founder & Principal of Albany, NY Public Relations Firm Gramercy Communications, Named to Business Review's '40 Under Forty' List

Tom Nardacci, Founder & Principal of Gramercy Communications, a boutique public relations firm located in Downtown Albany, New York, has been named to the "40 Under Forty" list of emerging business leaders by The Business Review.

Albany, NY (April 4, 2009) -- Tom Nardacci, Founder & Principal of Gramercy Communications, a boutique public relations firm located in Downtown Albany, New York, has been named to the "40 Under Forty" list of emerging business leaders by The Business Review.

Nardacci founded Gramercy Communications in 2005, after over a decade working as a senior public relations strategist, public affairs advisor, and communications manager in Albany, in New York City and in Washington, D.C. Under Nardacci's guidance, Gramercy Communications has become one of Upstate New York's up and coming public relations firms.

Gramercy Communications clients include several of the Capital Region's largest economic development projects. The Tech Valley based firm also works with energy clients, technology companies, corporations, associations and non-profits, and on issue-related campaigns. Gramercy has also won prestigious industry awards in recognition of client work, including a PRSA Empire Award for the best for-profit "Public Relations Campaign."

"I am very proud that Gramercy Communications has emerged as a company that is reshaping the public relations and communications landscape in Upstate New York," said Nardacci. "Our success is rooted in the successes we have achieved for our clients. Gramercy Communications clients are happy with the personalized service we provide and the creative approach we take."

Tom Nardacci is active as a volunteer in the Albany, NY area. Nardacci is Past President of the Public Relations Society of America, Capital Region Chapter and launched the successful "Wednesday Workshop" guest speaker series aimed at building PR skills. Nardacci serves on the Board of Directors of the Boys & Girls Clubs of Albany, and is Past Treasurer and Chair of the annual "It Just takes ONE" campaign. In 2007, he helped the Clubs raise over $100,000. Tom Nardacci also serves as a Member of the Town of Colonie Planning Board, one of the Capital Region's largest municipalities.

Thomas Nardacci earned his master's degree in strategic communications from Columbia University and his bachelor's degree in history from Syracuse University.

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Friday, March 27, 2009

Guerilla Tactics: Using Unconventional PR Weapons

A PRSA Wednesday Workshop

Earlier this month, I had the opportunity to be a guest speaker for the Public Relations Society of America, Capital Region chapter’s “Wednesday Workshop” series. About 40 people attended the luncheon event in Downtown Albany, NY entitled “Guerilla Tactics: Using Unconventional PR Weapons.”

I focused my discussion on the opportunities that exist in PR by being a little creative and putting in some elbow grease and highlighted a number of national and local guerilla PR campaigns.

We discussed the need to be ethical and ensuring that tactics used are in line with the overall brand strategy for the organization or client. Guerilla tactics also work best when they are part of an overall PR campaign or program.

Tuesday, December 23, 2008

Happy Holidays

Monday, December 22, 2008

Gramercy Named 'Empire Award' Winner

Gramercy Communications Named 2008 Empire Award Recipient by Public Relations Society of America (PRSA) Capital Region Chapter

Albany, NY (November 23, 2008) – Gramercy Communications, a boutique public relations firm based in Downtown Albany, NY, is pleased to announce that they were selected to receive a prestigious Empire Award by the Public Relations Society of America (PRSA) Capital Region Chapter in the highly competitive “Public Relations Campaign” category.

“We are honored to be recognized by PRSA for an Empire Award,” said Tom Nardacci, Principal and Founder of Gramercy Communications. “This award represents our results driven attitude at Gramercy Communications and the dedication we have to our clients’ success.”

The Empire Awards consist of nine categories including; public relations, public affairs, media relations, and internal communications. The Capital Region Empire Awards were judged independently by the Kansas City Chapter of PRSA.

The Public Relations Campaign” award Gramercy won was for the public relations work the firm did over the past year for their client 3tarchitects. 3t is a progressive design studio based in Downtown Albany committed to sustainable and green standards.

In addition to winning the Public Relations Campaign” award, Gramercy was also selected as the Finalist in the “Media Relations” category.

Thursday, June 26, 2008

PRSA Capital Region Empire Awards

Establishing the Empire Tradition

In an effort to celebrate and commemorate the triumphs of the programs, projects and people that strengthen, promote and sharpen our profession, the PRSA Capital Region has created the Empire Awards competition.

The awards recognize public relations programs, projects and professionals for outstanding achievement in the practice and support of public relations in the Capital Region and beyond. The competition is open to both PRSA members and non-members.

Winners will be honored at this year’s awards luncheon on Thursday, November 13, at the Albany Institute of History & Art.

To download information about the awards and how to enter, visit the PRSA Captal Region website

Monday, February 25, 2008

We've Moved!

I am pleased to announce that we have finally moved into our new offices in Downtown Albany!

Our new address and contact info:

Gramercy Communications, LLC
39 North Pearl Street, 1st Floor
Albany, NY 12207
(518) 694-3034