Guerilla Tactics: Using Unconventional PR Weapons

A PRSA Wednesday Workshop

Earlier this month, I had the opportunity to be a guest speaker for the Public Relations Society of America, Capital Region chapter’s “Wednesday Workshop” series. About 40 people attended the luncheon event in Downtown Albany, NY entitled “Guerilla Tactics: Using Unconventional PR Weapons.”

I focused my discussion on the opportunities that exist in PR by being a little creative and putting in some elbow grease and highlighted a number of national and local guerilla PR campaigns.

We discussed the need to be ethical and ensuring that tactics used are in line with the overall brand strategy for the organization or client. Guerilla tactics also work best when they are part of an overall PR campaign or program.