Finalist for “Mark of Excellence” Award

Yankee Trails World Travel 50^th Anniversary Celebration Campaign Named as Finalist for 2007 “Mark of Excellence” Award

Albany, NY (July 10, 2007) – Gramercy Communications is pleased to announce that the Yankee Trails World Travel 50^th Anniversary Celebration campaign has been chosen as a finalist for the 2007 “Mark of Excellence” Award given by the Capital Region Chapter of the American Marketing Association (AMA). Gramercy Communications was a marketing partner with Yankee Trails World Travel and Mercury Web Solutions for the campaign. The “Mark of Excellence” Award recognizes highly effective marketing programs from companies within the Capital Region. The award aims to draw attention to the hard work local marketing professionals have put into campaigns that have achieved impressive bottom-line results.

Gramercy Communications developed the earned media strategy for the campaign, landing a wide variety of high profile Capital Region media placements. “We are honored to be part of the team selected as a finalist for this high profile award that singles out the Capital Region’s most effective marketing campaigns,” said Tom Nardacci, principal & founder of Gramercy Communications. “Yankee Trails World Travel is a tremendous company led by a terrific family of owners and I am very pleased to assist their strategic communications efforts.”

Yankee Trails World Travel plans to complete its 50^th anniversary celebration in 2007 with signature cruise to the Southern Caribbean from November 10^th-21^st featuring Carmine Sprio, a local celebrity Chef. The cruise is on board Holland America’s newest ship, “Noordam.”

Yankee Trails World Travel started as a 2-bus company providing transportation for customers traveling between Bennington, VT and downtown Troy, NY. Today, Yankee Trails World Travel is one of the Capital Region’s premier family owned companies, providing reliable and safe motor coach transportation and a full-service travel agency providing cruise and air packages to worldwide destinations.

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