ONE Campaign Postcard

Upcoming Presentation: April 25

On April 25, I'll be giving a luncheon presentation to The Rotary Club of Albany at Wolfert's Roost Country Club.

My topic is "How Public Relations Made Bacon & Eggs America's Hearty Breakfast," a discussion about positioning an organization or product with public relations and attracting media attention when there is no hard news.

It has something to do with the 'father of PR,' Edward Bernays.

Rachael Ray & Dunkin Donuts

Congratulations to Dunkin Donuts for signing Capital Region native Rachael Ray as their new spokesperson. According to the April 1, 2007 edition of "Marketing News," the donut chain says Ray will 'lend her perspective to the culinary team in the development of 'new and better for you' food and beverage options. Ray is scheduled to appear in TV, radio, online and in-store appearances. According to the article, the chain is scheduled to open 10,000 new stores around the country by 2020.