Friday, July 28, 2006

The 5 Things Every Entrepreneur Should Know About Communications

Thank you to Tom Denham (www.CareersinTransitionLLC.com) and Rich Decker (Financial Consultant for Axa Advisors) for allowing me to make a presentation to the Albany-Colonie Chamber of Commerce Solo Entrepreneurs Council.

I spoke about "The 5 Things Every Entrepreneur Should Know About Communications."

While there are certainly more than five things to know, I thought these topics serve as a good foundation:

1. Understanding Public Relations
2. How Marketing and Advertising Has Evolved
3. Branding is a Way to Build a Long Lasting Relationship
4. Using Positioning to Make a Difference
5. Goal Setting, Planning, Tactics, and Measuring Success

Monday, July 24, 2006


Gramercy Communications, LLC