Books Dealing With Public Relations

I was recently asked by a colleague if there were any good books on public relations and communications. Good PR practitioners are made of a mix of street smarts and book smarts. While books are no substitute for experience, experience benefits greatly from the strategic thinking that comes with studying and understanding a variety of circumstances and situations.

While Barnes & Noble and Borders shelves are stuffed full with business books, I highly recommend the following books when it comes to public relations and business communications strategy.

• Corporate Communications by Paul Argenti
• Positioning by Al Ries and Jack Trout
• The Fall of Advertising and the Rise of PR by Al and Laura Ries
• The New Marketing Paradigm by Don Schultz
• Value Added Public Relations by Thomas Harris
• The Idea Virus by Seth Godin
• The Tipping Point by Malcolm Gladwell
• The 22 Immutable Laws of Branding by Al and Laura Ries