Martha Stewart to Launch New Lifestyle Magazine

There's an old saying, "It's not whether you get knocked down, but whether you get back up that matters." I previously blogged about Martha Stewart's crisis communications and comeback and this latest announcement is very relevant to that post:

Stewart to Launch New Lifestyle Magazine
By ANNE D'INNOCENZIO, AP Business Writer

NEW YORK - Martha Stewart Living Omnimedia Inc., which said last September that it was studying whether to launch a lifestyle magazine aimed at that audience, confirmed plans Thursday for a two-issue test that will debut this spring. The magazine, titled "Blueprint: Design Your Life," aims to teach and inspire women on how to decorate, dress, entertain and organize their lives. The target audience is women aged 25 to 45.

The first issue, priced at $3, will be available on newsstands in May with an initial pledged circulation base of 250,000. A second issue is slated for August 2006. The company anticipates publishing six issues of Blueprint in 2007.